Impressing
Your Customers Is Easy
With 3 Guaranteed Tactics
Customer satisfaction isn't one single act,
but a group of actions that work together to
make their experience a pleasant and satisfying
experience. You've probably eaten at a restaurant
where the food was wonderful, but the service
slow and unprofessional. Somebody was doing
a good job, but your overall experience wasn't
up to par. There are three areas of service
that work together to impress your customers.
Provide good service in these three areas, and
they'll be back... time and time again.
1. Instant Response
Let’s face the facts... people just don’t
like to wait. When they walk out the door, they
want to have the product at their fingertips.
Hey, they may have taken weeks to decide on
the purchase, but once the decision has been
made, they want it NOW.
The best way to make customers happy is to
make the product available at the point of sale,
but not all businesses are able to do that.
Internet marketers obviously cannot provide
immediate service, but can be sure to keep delivery
time to an absolute minimum.
2. Make Buying
Simple
Keep the buying process as simple as possible.
Customers are just like you, they hate paperwork.
To an online customer, clicking on 20 different
screens translates as paperwork. It’s
annoying, time consuming, and a turn off.
Use the “easy as 1, 2, 3” idea
as a selling point in your advertising campaign.
Busy and tired customers take notice, and you’ll
see results!
3. Give Customers
Personal Attention
Good listeners are hard to come buy. The world
is full of people trying to sell us something,
or trying to persuade us to their viewpoint.
You want to make an impact? Learn to listen
to your customers.
Make it easy to ask questions. Yeah, yeah,
I know. That’s time consuming and you
don’t have time to spare. But listen,
you’ll find that a lot of questions are
repeated over and over again. Create a frequently
asked question form, and you’ll be able
to answer a lot of consumer questions without
sacrificing as much of your time.
Who is Allyn
Cutts, and why should you care?
Allyn has spent over 24 years helping businesses
like yours find new customers and increase sales
to current customers. Allyn is a marketing and
sales fanatic, providing measurable marketing
solutions that drive huge results for small-to
mid-size business clients. Allyn works personally
with clients to design and deliver off-line
and on-line direct marketing strategies that
focus on metrics and measurable results. You
can learn more about Allyn Cutts at www.AllynCutts.com
and you can call 610.437.4106 between 10 AM
and 4 PM Eastern Time Tuesdays and Thursdays.