Some of the most effective things in life are
the simplest. Marketers spend a lot of time
trying to understand the psyche of consumers,
discover ways to predict economic trends and
a million other aspects of business that can
determine success. Hey, it pays to remember
that some things are just basic, common sense
and as easy as pie. Let's look at some tactics
that just might be the key to the success you've
been pining for.
1. Keep An Eye
On Your Best Customers
Yeah, wouldn't be great if all of your customers
were just like them? ...easy to please, loyal,
and ready to tell a friend about your wonderful
service. Just maybe you can develop more customer
just like them!
Think about it... what makes them so great?
What are the traits they have in common? Direct
your marketing campaign to people who are just
like them. Focus on their niche! You'll net
new consumers and higher profits for your efforts.
2. Hurry It Up!
What's the hurry? Todays customers are busily
running helter skelter from work to day care
to home to an event back home... They're rushing
through life, but trying to save a buck as they
go. How much do you think they would appreciate
the ability to do both in your shop?
Revise your advertising campaign to stress
the time they'll save and the money they'll
keep in their pockets while enjoying all of
the wonderful benefits your products have to
offer. Chip in a few specials where they can
save even more moeny (with a deadline, of course).
Deliver! Immediately! Let them save money and
time... and hey, watch your sales explode!
3. Make it Easy
to Buy
Convenience it the key to attracting buyers
in today's fast paced society. What will be
the fastest and easiest for them... credit card,
phone, fax, Internet, or cold hard cash? They
say there are different strokes for different
folks... your customers don't all use the same
methods to buy. It just makes sense that if
the method they prefer is available, they'll
be more likely to take advantage of it.
Simplicy... ah, it makes life so much easier.
Yeah, your harried customers are busy and tired.
They don’t want to mess around. Most of
the time, they just want to make the purchase
and head home. Convenience stores testify to
the fact that quick and easy often overrides
a better price!
4. Follow Up
Following up with a customer who didn’t
buy can be the determining factor between and
“almost sale” and a satisfied, loyal
customer. Simply contact them afterwards and
let them know the product is still available
or offer them further information they may find
valuable.
One of my favorite catalog companies always
closes out the sale with a special buy that
is available only at the time of purchase. I'm
not an impulsive shopper by any stretch of the
imagination, but it stops me in my tracks every
time. I know it's a one-time shot, and I really
consider whether I want or need it before I
hang up the phone.
Expoding your current sales volume and profit
margin may not be as difficult as you've been
making it! Give these 4 tips a shot, and see
what happens!
Who is Allyn
Cutts, and why should you care?
Allyn has spent over 24 years helping businesses
like yours find new customers and increase sales
to current customers. Allyn is a marketing and
sales fanatic, providing measurable marketing
solutions that drive huge results for small-to
mid-size business clients. Allyn works personally
with clients to design and deliver off-line
and on-line direct marketing strategies that
focus on metrics and measurable results. You
can learn more about Allyn Cutts at www.AllynCutts.com
and you can call 610.437.4106 between 10 AM
and 4 PM Eastern Time Tuesdays and Thursdays.
