6
Ways To Guarantee Record Breaking Holiday Sales!
Winter smells fill the air, cool breezes send
the geese on their way, and frost steals the
color from fall leaves. Yeah, it’s that
time of the year again. We get out our winter
clothes and head for the malls. Shopping and
the holidays go together like a hand in a glove.
The question is, how many of these holiday shoppers
will you woo into your store? Let’s look
at some sure-fire ways to catch the attention
of shoppers and set record profits this holiday
season.
1. Surprise Them
With a Holiday Discount
You really don’t expect to find products
at their cheapest when the demand for them is
the highest. Sure, after the holidays are over,
the discount sales soar. That’s when you
expect the “steal of a deal.” Surprise
your customers with a truely discounted product
right in the middle of the holiday season. That’ll
get their attention!
2. Combine Products
For A Special Deal
Two are better than one! At least we feel like
we’re getting a deal when we buy a combination
package... and we usually are getting a better
buy for our buck. Find some products you can
group together and sell at a better price. You’ll
double your sales and spike your profits in
the process.
3. Give A Freebie
Let’s face it... nothing in life is free,
unless there’s a reason behind it. Yeah,
customers scoop up freebies like ice cream and
cake, but you’re setting yourself up for
future business when they walk out your doors
with a smile on their face.
4. Speedy Delivery
Impatience is par for the course these days.
Hey, we can get online and find anything we
want in a few minutes... whey wait forever to
get it? The quicker you can get your product
to your customer, the happier they will be.
It’s as plain and simple as that.
5. Put Off The
Payment
Procrastination is highly appealling to customers
who are short on cash around the holidays. Give
them the option of using a credit card, or making
delayed payments on your product... and you’ve
invited an entirely new class of people into
your realm.
6. Advertise
What good does it do to have the best buy in
town if nobody knows about it? Get the word
out! Send out postcards, advertise it across
the top of your Web page... do whatever it takes
to let the world know that you’re making
an offer too good to pass up.
Everybody loves a special deal. A special deal
around the holidays, is like an extra goody
in their stocking. Treat ‘em, and they’ll
love you for it!
Who is Allyn
Cutts, and why should you care?
Allyn has spent over 24 years helping businesses
like yours find new customers and increase sales
to current customers. Allyn is a marketing and
sales fanatic, providing measurable marketing
solutions that drive huge results for small-to
mid-size business clients. Allyn works personally
with clients to design and deliver off-line
and on-line direct marketing strategies that
focus on metrics and measurable results. You
can learn more about Allyn Cutts at www.AllynCutts.com
and you can call 610.437.4106 between 10 AM
and 4 PM Eastern Time Tuesdays and Thursdays.