Wouldn't it be great if you could foolproof
your selling techniques? Yeah, no more customers
walking out with empty hands... no more profits
disappearing into thin air! Here are 4 secrets
that will help you put money in your pocket,
and lengthen your current customer list.
1. Make It Easy
There's an old adage that says variety is the
spice of life, but hey, too many choices can
lead to indecision and procrastination. We all
know what happens when customers procrastinate...
yeah, you lose a sale.
When a customer walks into your business ready
to purchase, and suddenly sees several options
he didn't know were there, he'll stop then decide...
which one? If he's uncertain... well, you lose
a sale that was already in your pocket.
Make it easy for your customers to decide...
yes, I'll buy it... no I won't buy it. Yes and
no decisions are a lot easier to make, and are
more likely to put cash in the drawer.
2. Offer Several
Ways To Buy
Too many choices can overwhelm customers and
cost you sales, but options of how to buy open
up avenues for customers to purchase the product
they've decided they need. They say there are
different strokes for different folks... your
customers don't all use the same methods to
buy. It just makes sense that if the method
they prefer is available, they'll be more likely
to take advantage of it.
Convenience it the key to attracting buyers
in today's fast paced society. What will be
the fastest and easiest for them... credit card,
phone, fax, Internet, or cold hard cash?
3. Keep it Simple
You remember the frustration of spending 10
minutes pushing buttons on the phone just to
get through a pain-in-the-neck automated ordering
service. Heck, you just wanted to buy one item!
Maybe it was the time you had to click your
finger raw, just to jump through the hoops of
an online shopping cart. Yeah, the temptation
to just forget it is right there!
Don't frustrate your customers with intricate
ordering processes. Most likely, they just want
to place the order in a few minutes and be done.
Let them get frustrated, and they'll go elsewhere,
or just abandon the idea altogether.
4. Follow Up
One of my favorite catalog companies always
closes out the sale with a special buy that
is available only at the time of purchase. I'm
not an impulsive shopper by any stretch of the
imagination, but it stops me in my tracks every
time. I know it's a one-time shot, and I really
consider whether I want or need it before I
hang up the phone.
How many items would your customers buy if
you were to follow up every sale with a special
offer? Internet marketers have a world of options
at their fingertips. The products you offer
don't even have to be yours... and you can still
make a profit!
Affiliate marketing is sweeping the Web. Think
about it... would your customers benefit from
an ebook that deals with the product they are
purchasing? You can offer it to them, and let
the owner handle ordering process while you
collect the commission. It's as easy as 1, 2,
and 3 and profitable too!
Boosting your sales numbers and profit dollars
isn't as tough as it sounds. Implement these
4 simple selling techniques, and watch your
sales steadily climb... and just think... they
didn't cost you a penny!
Who is Allyn
Cutts, and why should you care?
Allyn has spent over 24 years helping businesses
like yours find new customers and increase sales
to current customers. Allyn is a marketing and
sales fanatic, providing measurable marketing
solutions that drive huge results for small-to
mid-size business clients. Allyn works personally
with clients to design and deliver off-line
and on-line direct marketing strategies that
focus on metrics and measurable results. You
can learn more about Allyn Cutts at www.AllynCutts.com
and you can call 610.437.4106 between 10 AM
and 4 PM Eastern Time Tuesdays and Thursdays.
